Press release "FROM STUDIO TO STAGE" - Dance publications

Press Release

📰 The Future of Male Dancewear Is Here—Balance by Cherevychko Is Changing the Game

FOR IMMEDIATE RELEASE - Vienna, Austria

For decades, male dancers have had limited, uninspired dancewear options—forced to choose between ill-fitting gear, restrictive fabrics, or styles that fail to honor their artistry. That era is over.

Enter Balance by Cherevychko—a brand founded by Vienna State Ballet Principal Dancer Denys Cherevychko, redefining what it means to feel and look like a professional in the studio and on stage.

DENYS CHEREVYCHKO: AN INNOVATING PRINCIPAL DANCER

Designed by dancers, for dancers, Balance is the first luxury-performance dancewear brand created to address real issues male dancers face—from tights that twist and slip to t-shirts that won’t stay in place.

"For years, I struggled with dancewear that disrupted my movement rather than supported it," says Denys Cherevychko, Principal Dancer of the Vienna State Ballet. "As ballet dancers, we aim for excellence, yet we’ve been taught to accept substandard dancewear. I created Balance to change that."

HOW BALANCE IS DIFFERENT

Second-Skin Fit: "These are the best tights I've ever worn—it's like I'm wearing nothing." – Paul Marque (Paris Opera Ballet)

Flattering Silhouette: "I feel like a prince." – Nicola Barbarossa (Teatro di Roma)

Stay-On Design: "It doesn’t move, it’s not disturbing—it’s an absurd sensation!" – Marcello Pedana (Arena di Verona)

Premium Fabrics, Made to Last: Sustainable, breathable, and durable for high-performance movement.

Professional-Approved: "It’s obvious it was made by a dancer. It’s fantastic." – Philippe Solano (Ballet du Capitole)

WHY NOW?

Addressing the Gap: "Male dancers deserve dancewear that meets the same standards of excellence they demand from themselves." – Denys Cherevychko

Rising Cultural Relevance: Dancers are becoming cultural icons—Balance delivers a level of sophistication and performance to match.

Sustainability Matters: Eco-conscious fabrics, ethical production, and durable design set a new standard for the industry.

WHERE TO FIND BALANCE

Balance by Cherevychko is available for individual purchase and is gaining recognition among leading ballet schools and companies. Schools and companies interested in partnerships are encouraged to reach out.

MEDIA CONTACT

🌍 balance.cherevychko.com
📧 For interviews, samples, or media access, reach out to press@cherevychko.com
For high-resolution images, additional press materials, and more, visit our Media & Press Page.