Press release "FROM STUDIO TO STAGE" - Fashion & Lifestyle
Press Release
š° From Studio to StageāThe Dancewear That Makes Dancers Look and Feel Like Legends
FOR IMMEDIATE RELEASE - Vienna, Austria
Would you believe that male ballet dancersāthe epitome of grace, power, and artistryāhave long been forced to wear uninspired, purely functional apparel that just āgets the job doneā? While female dancers are adorned in exquisite costumes that highlight every movement, their male counterparts are left with generic, forgettable basics.
Balance by Cherevychko changes everything. Designed by Vienna State Ballet Principal Dancer Denys Cherevychko, this new brand brings the world of menās dancewear into the realm of high fashionāwhere technical innovation meets elegance. For the first time, male dancers can wear pieces that sculpt their form, enhance their lines, and move seamlessly with them, from rehearsal to the spotlight
DENYS CHEREVYCHKO: AN INNOVATING PRINCIPAL DANCER
Designed by dancers, for dancers, Balance is the first luxury-performance dancewear brand created to address real issues male dancers faceāfrom tights that twist and slip to t-shirts that wonāt stay in place.
"For years, I struggled with dancewear that disrupted my movement rather than supported it," says Denys Cherevychko, Principal Dancer of the Vienna State Ballet. "As ballet dancers, we aim for excellence, yet weāve been taught to accept substandard dancewear. I created Balance to change that."
HOW BALANCE IS DIFFERENT
Second-Skin Fit: "These are the best tights I've ever wornāit's like I'm wearing nothing." ā Paul Marque (Paris Opera Ballet)
Flattering Silhouette: "I feel like a prince." ā Nicola Barbarossa (Teatro di Roma)
Stay-On Design: "It doesnāt move, itās not disturbingāitās an absurd sensation!" ā Marcello Pedana (Arena di Verona)
Premium Fabrics, Made to Last: Sustainable, breathable, and durable for high-performance movement.
Professional-Approved: "Itās obvious it was made by a dancer. Itās fantastic." ā Philippe Solano (Ballet du Capitole)
WHY NOW?
Addressing the Gap: "Male dancers deserve dancewear that meets the same standards of excellence they demand from themselves." ā Denys Cherevychko
Rising Cultural Relevance: Dancers are becoming cultural iconsāBalance delivers a level of sophistication and performance to match.
Sustainability Matters: Eco-conscious fabrics, ethical production, and durable design set a new standard for the industry.
WHERE TO FIND BALANCE
Balance by Cherevychko is available for individual purchase and is gaining recognition among leading ballet schools and companies. Schools and companies interested in partnerships are encouraged to reach out.
MEDIA CONTACT
š balance.cherevychko.com
š§ For interviews, samples, or media access, reach out to press@cherevychko.com
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